Tallman, Benjamin W.: Making Magic Pay
©1966 Benjamin W. Tallman
Paper, stapled, 40 pages
Making Magic Pay
Image courtesy e-Bay seller Movie-Movies

Comments: Tricks of the Advertising Trade That will Add Magic to Your Bookings


4 Foreword (By Frances Ireland Marshall)
5 Preface (By The Author)
7 Give The Lady What She Wants
8 Four Steps To Success
10 Copy—the Core Of Advertising
16 Direct Mail Advertising
22 Your Mailing List
23 Points To Remember
27 Letterheads And Business Cards
29 Selecting A Printer
30 Newspaper Advertising
34 The Press Agent
35 The Advertising Agency
38 Planning Your Campaign
40 Odds 'N Ends