Booth, John, B.A.: Forging Ahead In Magic
©1939 Kanter's Magic Shop, Philadelphia
Hardcover, 134 pages
Forging Ahead in
Image courtesy e-Bay seller JayAndLefty
John Booth: Forging Ahead in Magic

Comments: "The secrets of successful magicians...not their tricks...but the practical ideas and business methods whereby they have gained prominence and profit."

Contents (Chapters):

vii Introduction (William W. Larsen)
ix A Word from the Author

1 Part One: Before the Curtain Rises

1 Chapter 1 Building the Magic Act: Special Openings; Essential Components of the Act; Closing Strongly; Encore Examples

11 Chapter 2 Creating a Setting: The Important Mazda Glow; The Power of Music; Care of the Hands, Face and Clothes

21 Chapter 3 Before the Performance: Position on the Bill; How to Get Off to a Good Start

29 Part Two: On the Stage

29 Chapter 4 The Style is the Thing: How to Find and Build Up Your Style; The Secret in Rehearsing

36 Chapter 5 The Voice of Experience: Be Your Own Playwright; The Key to Dramatic Voicing

43 Chapter 6 Personality and Showmanship: Development of Personality; Cultivating Performing Greatness

50 Chapter 7 How to Get More Applause

57 Part Three: Building Your Reputation

57 Chapter 8 Manufacturing Your Own Glamour: Curious Advertising Give-Aways

66 Chapter 9 Detailed Analysis of Newspaper Publicity: Handling Newspaper Interviews; Special Promotional Stunts; The Magician-Author; Sorcery Anecdotes Columnists Seek; These Stunts Paid Dividends

89 Chapter 10 They Want Your Picture!: News Picture That Count; Solving the Professional Photograph Problem

96 Chapter 11 The Magic of the Ether: Sketches, Interviews and Stunts; Writing Radio and Luncheon Club Addresses; Television Thaumaturgy

104 Chapter 12 Lucrative Direct Mail Ideas: Engaging a Press Agent

115 Part Four: Turning Talent Into Money

115 Chapter 13 Better Bookings and Safer Contracts: Booking Organizations Direct; Success in the Lyecum Field; Night Club and Vaudeville Problems; Pitfalls in Show Contracts

128 Chapter 14 How to Get Held Over: Conclusion